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For seven years, we’ve crafted ideas that don’t just land in feeds, but live in conversations.
We are Magiccircle
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An agile content division

made to hijack your mind and timeline.

The magic we don’t shut up about.

Because good work deserves a little bragging.

When India’s Biggest Travel Sale Became a National Muhurat

65% growth in sales

MakeMyTrip

Travel Ka Muhurat Sale

When Cricket’s Most Viral Meltdown Became An Ad.

ABBY SILVER for moment marketing

Goibibo

Stupid Stupid Stupid

Legendary Villains. Real Travel Problems.

Strong engagement across digital platforms • High shareability driven by meme culture and familiar faces • Increased consideration for MakeMyTrip’s international offerings

MakeMyTrip

Villain Mat Bano

When Sidhu’s Shayari Met Pant’s Swag

23% jump in sales

Goibibo

Hotel Deals Ka Asli Guru

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