THE OPPORTUNITY
Goibibo is always looking for opportunities to connect with the young generation, and Holi was identified as a great occasion to engage with them. We needed to create some buzz online and get people to celebrate and enjoy the festival in their own quirky, fun way. The challenge though, was to find a seamless connect to travel.
THE IDEA
We decided to take the most popular Holi excuse of “Bura Na Mano Holi Hai”, and make it the go-to excuse for anyone who wants to travel. We created some cheeky posts and Instagram reels and asked people to create their own travel excuse for Holi and tag their boss, parents, partner, friends and whoever they want to give this excuse to. Travel influencers recreated the Reels on their own Instagram handles, and we also put up a template of a letter to the boss to be used as a template.
